Impact: Created a cohesive and reusable design system that became part of Round1’s official brand guidelines, strengthening its identity across marketing materials.

Issue: Each Round1 store has a different mall layout, making it hard to create consistent designs. Without a reusable system, the brand image felt scattered. As a place offering many activities under one roof, Round1 needed a unified, playful look.

Solution: I developed a custom pattern to represent the Round1 experience. I first applied it to mini tote bags for store grand openings, where most locations ran out of 300 bags within 1–4 hours. Due to its success, the pattern became part of the design guidelines and was expanded across wall graphics and presentation backgrounds to create a cohesive, recognizable brand identity.