Rebrand
AuriQ Systems
From outdated to outstanding
Impact: Refreshed the brand look, strengthening brand recognition and supporting a new beginning by clarifying the company’s purpose and direction.
Issue: AuriQ’s previous branding felt outdated and lacked a clear, modern identity. It did not effectively communicate the company’s evolving mission or resonate with a broader audience.
Solution: I led the rebranding effort by redesigning the logo and updating the brand visuals. I also created supporting digital content, including website updates and instructional videos, focusing on simplifying complex information through clear, engaging visuals to make the brand more accessible and recognizable.
