I helped build a new website using Squarespace and set up a smarter system, and streamlining operations for 60+ stores nationwide. As a result, customer service calls about pricing dropped by 90%.

Process
Before, we used WordPress, managed by a vendor. Access was limited, and even small updates needed extra steps. Also, Each store had different pricing rules based on state, city, mall, and culture, making updates slow and costly. I suggested switching to Squarespace and bringing everything in-house. I worked with a Squarespace expert vendor to launch the website. Then, I researched tools to streamline operations and discovered the tag, summary, and blog features, which allowed one update to show across multiple pages.

Data and Performance
One of the biggest success is organizeing price information. I successfully streamlined the workflow and can now update all 60+ stores by editing just a few steps. This made updates much faster, easier, and ready to scale as Round1 plans to grow to 100 stores by 2030. We have been updating more contents, and visitors have increased drastically since. Every new store opening and collaboration works have been successful.

Share with team

In order to manage the website, I had a few lectures to teammmates and other departments. So they can edit and operate them.