Marketing Materials

300 bags distributed within one hour. Created a cohesive and reusable design system that became part of Round1’s official brand guidelines, strengthening the brand identity across marketing materials.

Each Round1 store had a different mall layout, making it challenging to maintain consistent designs. To solve this, I developed a custom pattern representing the Round1 experience — a unified, playful look for a venue offering multiple activities under one roof.

The pattern first appeared on mini tote bags for store grand openings, where some locations distributed all 300 bags within just one hour. Following its success, the design expanded to wall graphics, presentations, and other materials, helping establish a cohesive and recognizable brand presence across new or renewed stores.