Rebranding

From outdated to outstanding. Refreshed the brand look to strengthen recognition and support a new beginning by clarifying the company’s purpose and direction.

AuriQ’s previous branding felt outdated and lacked a clear, modern identity. It struggled to communicate the company’s evolving mission and connect with a broader audience.

I led the rebranding effort by redesigning the logo and updating brand visuals. I also developed supporting digital content, including website updates and instructional videos, focusing on simplifying complex information through clear and engaging visuals to make the brand more accessible and recognizable.